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WAEC Marketing 2015 Question 7

Question 7

Marketing Concept

Marketing concept means

  1. A.buying and selling to customers.
  2. B.selling and distribution to customers.
  3. C.satisfying customers' needs and wants.
  4. D.advertising and promotion to customers
Show the answer and explanation

Answer: C (satisfying customers' needs and wants.)

Explanation

The marketing concept says a firm succeeds by finding out and satisfying customers' needs and wants better than competitors.