Theory question 108
AdvertisingCommerce 2 (answer any five questions)
(a) What is public relations?
(b) State and explain five media of public relations.
Show the model answer
(a) Public relations is the planned, continuous effort of an organisation to create and keep goodwill and mutual understanding between itself and the public (customers, community, government, staff).
(b) Any five, explained: press releases and press conferences; feature articles and documentaries in newspapers, radio and television; sponsorship of sports, educational and cultural events; donations, scholarships and community projects; open days/factory visits and exhibitions or trade fairs; house journals, newsletters and annual reports; seminars, lectures and workshops; public campaigns (e.g. on health or safety); company website/social media.
Define PR as building goodwill; then explain each medium.