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WAEC Commerce 1993 Question 39

Question 39

Marketing

The concept that consumers decide what goods and services shall be produced is known as consumer

  1. A.protection
  2. B.surplus
  3. C.sovereignty
  4. D.behaviour
  5. E.co-operative
Show the answer and explanation

Answer: C (sovereignty)

Explanation

Consumer sovereignty means consumers' choices decide what is produced.