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WAEC Commerce 1993 Question 38

Question 38

Marketing

Which of the following is not an element of the marketing mix?

  1. A.Product
  2. B.Pricing
  3. C.Promotion
  4. D.Purchases
  5. E.Place
Show the answer and explanation

Answer: D (Purchases)

Explanation

The marketing mix is product, price, place and promotion; purchases are not part of it.