Theory question 109
Marketing of Agricultural Produce(a)(i) Explain marketing in agriculture. (ii) Mention five stages involved in marketing agricultural produce.
(b) Describe briefly four agents of marketing.
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(a)(i) Marketing in agriculture is all the activities involved in moving produce from the farmer to the final consumer, including buying, selling, processing, storage, transport and grading
(ii) Any five: assembling/collection; grading and standardisation; processing; packaging; storage; transportation; pricing; distribution/selling (wholesale, retail); advertising; financing; risk bearing
(b) Any four: producers/farmers – sell directly; middlemen (merchants, wholesalers, retailers, brokers, commission agents) – buy and resell; cooperative societies – collect and sell members' produce; commodity/marketing boards – buy, grade and export; processors – buy raw produce for industry; government agencies
Define, five stages, four agents with their roles.