passwella.
Menu

JAMB Commerce 2014 Question 39

Question 39

Marketing

A business that focuses attention on the quality of the goods produced by precisely knowing what the consumers desire is said to be operating the

  1. A.product mix.
  2. B.promotion mix.
  3. C.marketing concept.
  4. D.product orientation.
Show the answer and explanation

Answer: C (marketing concept.)

Explanation

The marketing concept starts by finding out what consumers want and then makes goods to satisfy them.