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JAMB Commerce 2014 Question 38

Question 38

Marketing

Marketing differs from selling in that, the latter only creates

  1. A.possession utility.
  2. B.marginal utility.
  3. C.form utility.
  4. D.place utility.
Show the answer and explanation

Answer: A (possession utility.)

Explanation

Selling simply transfers ownership of goods to the buyer, giving possession utility; marketing does much more.