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JAMB Commerce 2013 Question 36

Question 36

Marketing

The essential utility derived from the use of a product is known as

  1. A.augumented benefit.
  2. B.branded benefit.
  3. C.core benefit.
  4. D.formal benefit.
Show the answer and explanation

Answer: C (core benefit.)

Explanation

The core benefit is the basic need the product meets, e.g. a phone lets you talk to people.