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JAMB Commerce 2013 Question 35

Question 35

Marketing

Which of the following is used as a pricing policy?

  1. A.Packaging.
  2. B.Market selection.
  3. C.Labelling.
  4. D.Market skimming.
Show the answer and explanation

Answer: D (Market skimming.)

Explanation

Skimming sets a high price at launch and lowers it later; it is a pricing policy.