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JAMB Commerce 2013 Question 37

Question 37

Marketing

The breaking down of a market into separate and identifiable elements is known as

  1. A.differentiation.
  2. B.segmentation.
  3. C.skimming.
  4. D.penetration.
Show the answer and explanation

Answer: B (segmentation.)

Explanation

Market segmentation divides a market into groups of buyers with similar needs.