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JAMB Commerce 2010 Question 39

Question 39

Marketing

The deliberate and sustained efforts of an organization towards the creation of goodwill for its products and services is through

  1. A.public relations
  2. B.advertising
  3. C.sales promotion
  4. D.rebranding.
Show the answer and explanation

Answer: A (public relations)

Explanation

Public relations is the planned, continuous effort to build goodwill with the public.