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JAMB Commerce 2010 Question 40

Question 40

Marketing

The label on a product such as 'pampers' is a type of

  1. A.trademark
  2. B.branding
  3. C.packaging
  4. D.patent right.
Show the answer and explanation

Answer: A (trademark)

Explanation

'Pampers' is a registered name that identifies one maker's product, i.e. a trademark.