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JAMB Commerce 2010 Question 38

Question 38

Marketing

The best pricing strategy for a company that produces warm clothing is

  1. A.target return pricing
  2. B.bid pricing
  3. C.variable pricing
  4. D.product line pricing.
Show the answer and explanation

Answer: D (product line pricing.)

Explanation

A firm making a range of warm clothes sets different price levels for the items in its line (product line pricing).