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JAMB Commerce 2010 Question 37

Question 37

Marketing

The main concern of marketing concept is to

  1. A.reduce the number of retail outlets
  2. B.identify consumer needs and satisfy them
  3. C.increase sales to meet consumer needs
  4. D.encourage division of labour.
Show the answer and explanation

Answer: B (identify consumer needs and satisfy them)

Explanation

The marketing concept finds out what consumers want and produces to satisfy it.