JAMB Commerce 2008 Question 31

Question 31

Marketing

The four Ps of marketing are

  1. A.product, place, process and promotion
  2. B.price, product, property and place
  3. C.price, product, place and promotion
  4. D.price, production, place and property.
Show the answer and explanation

Answer: C (price, product, place and promotion)

Explanation

The marketing mix is product, price, place and promotion.