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JAMB Commerce 2005 Question 12

Question 12

Marketing

The difference between personal selling and sales promotion is that while sales promotion includes free gifts and samples, personal selling involves

  1. A.distributing instructional posters
  2. B.face-to-face communication with customers
  3. C.premium programming for customers
  4. D.publishing promotional booklets
Show the answer and explanation

Answer: B (face-to-face communication with customers)

Explanation

Personal selling is a salesperson meeting customers in person to persuade them to buy.