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JAMB Commerce 2000 Question 34

Question 34

Marketing

The most important advantage of personal selling is that it

  1. A.allows sellers to perceive buyers' needs
  2. B.allows sellers to sell their goods quickly
  3. C.takes place easily on the highways
  4. D.takes place without the permission of government.
Show the answer and explanation

Answer: A (allows sellers to perceive buyers' needs)

Explanation

Face-to-face contact lets the seller find out and respond to each buyer's needs.