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JAMB Commerce 2000 Question 33

Question 33

Marketing

The practice whereby soft drink manufacturers give away caps, bags and other items when consumers buy their product is a form of

  1. A.marketing strategy
  2. B.publicity
  3. C.advertising
  4. D.sales promotion.
Show the answer and explanation

Answer: D (sales promotion.)

Explanation

Free gifts with purchases are a sales promotion technique.