passwella.
Menu

JAMB Commerce 1995 Question 37

Question 37

Marketing

Taking a new product to a particular part of a country to test the reaction of consumers to the product is referred to as

  1. A.sales promotion
  2. B.sampling
  3. C.merchandizing
  4. D.advertising.
Show the answer and explanation

Answer: B (sampling)

Explanation

Sampling (test marketing) means introducing a product in a small area first to see how consumers react before a full launch.