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JAMB Commerce 1995 Question 36

Question 36

Marketing

The breaking down of a market into separate and identifiable elements each with its own special product requirements is known as market

  1. A.differentiation
  2. B.segmentation
  3. C.penetration
  4. D.identification.
Show the answer and explanation

Answer: B (segmentation)

Explanation

Market segmentation divides a market into groups of buyers with different needs.