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GCE Commerce 1989 Question 57

Question 57

Marketing

An important marketing concept is that all company planning and operations should be

  1. A.profit-oriented
  2. B.company-oriented
  3. C.organization-oriented
  4. D.dividend-oriented
  5. E.customer-oriented
Show the answer and explanation

Answer: E (customer-oriented)

Explanation

The marketing concept says a firm should find out and satisfy customers' needs.