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GCE Commerce 1989 Question 56

Question 56

Marketing

Which of the following is not a component of a company's marketing mix?

  1. A.Product planning and price structure
  2. B.Promotional plan
  3. C.Distribution plan
  4. D.Economic plan
  5. E.Public relations plan
Show the answer and explanation

Answer: D (Economic plan)

Explanation

The marketing mix is product, price, promotion (including public relations) and place (distribution); an economic plan is not part of it.