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WAEC Marketing 2026 Question 38

Question 38

Promotion and Advertising

The type of advertising that encourages switching of brands by customers is

  1. A.informative advertising
  2. B.persuasive advertising
  3. C.reminder advertising
  4. D.competitive advertising
Show the answer and explanation

Answer: B (persuasive advertising)

Explanation

Persuasive advertising tries to make buyers prefer and switch to the advertised brand.