WAEC Marketing 2026 Question 26

Use the following information to answer questions 25 and 26.
Possy Petroleum Refining Ltd. operates both in The Gambia and Nigeria. The company in The Gambia distributes its products via direct channel because rival firms do so, while, in Nigeria, the product is distributed via independent marketers because the law mandates them to do so.
The factor that influenced the company's channel choice decision in The Gambia is

1. A.competitive factor
2. B.market characteristics
3. C.environmental factor
4. D.nature of the product