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WAEC Marketing 2026 Question 2

Question 2

Marketing Concept

A business philosophy that focuses on satisfying consumers' needs and wants is marketing

  1. A.research
  2. B.planning
  3. C.concept
  4. D.control
Show the answer and explanation

Answer: C (concept)

Explanation

The marketing concept is the philosophy that a firm should identify and satisfy customers' needs and wants.