Theory question 103
Sales PromotionAB Enterprises is currently experiencing a decline in sales of its products. (a) List eight sales promotional tools the company could use to reverse its sales trend. (b) State six benefits the company would derive from using sales promotional tools.
Show the model answer
(a) Any eight: price-off; coupons; free samples; premium offers/free gifts; loyalty schemes; contests and sweepstakes; rebates; bonus packs/buy-one-get-one-free; quantity discounts; trade allowances; dealer sales contests; demonstrations; trade shows.
(b) Any six: increases sales volume quickly; attracts new customers to try the product; builds customer loyalty and repeat buying; clears old stock; encourages middlemen to stock and push the product; counters competitors' promotions; supports advertising; helps launch new products.
Give each point as a full sentence, with an example where possible.