passwella.
Menu

WAEC Marketing 2024 Question 33

Question 33

International Marketing

Use the following information to answer questions 32 and 33.
Saka Ltd. Has decided to engage in international marketing but wants to minimize the risk involved.
The mode of entry that would be suitable for the company is

  1. A.exporting.
  2. B.direct investment.
  3. C.joint venture.
  4. D.licensing.
Show the answer and explanation

Answer: A (exporting.)

Explanation

Exporting needs little investment abroad, so it carries the least risk.