WAEC Marketing 2024 Question 26

Question 26

Distribution

A highly priced industrial product would be distributed using

  1. A.indirect channel.
  2. B.intensive distribution.
  3. C.direct channel.
  4. D.selective distribution.
Show the answer and explanation

Answer: C (direct channel.)

Explanation

Expensive industrial goods need technical selling and have few buyers, so producers sell them directly.