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WAEC Marketing 2024 Question 20

Question 20

Promotion and Advertising

An advantage of using radio as a medium of advertising is that it has

  1. A.wide geographical coverage.
  2. B.visual and motion effect.
  3. C.unlimited time availability.
  4. D.long lasting effect.
Show the answer and explanation

Answer: A (wide geographical coverage.)

Explanation

Radio reaches people over a wide area, including rural places.