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WAEC Marketing 2024 Question 1

Question 1

Marketing Concept

The process of identifying needs, delivering and exchanging products that have value for customers is

  1. A.sales.
  2. B.distribution.
  3. C.marketing.
  4. D.advertising.
Show the answer and explanation

Answer: C (marketing.)

Explanation

Marketing is identifying customers' needs and delivering and exchanging products of value to satisfy them.