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WAEC Marketing 2023 Question 27

Question 27

Distribution

Use the following information to answer questions 26 and 27.
BIK Ltd has developed a new health application for the public.
Which of the following illustrations would be used to distribute the application?

  1. A.Producer→Consumer
  2. B.Producer→Retailer→Consumer
  3. C.Producer→Wholesaler→Retailer→Consumer
  4. D.Producer→Agent→Retailer→Consumer
Show the answer and explanation

Answer: A (Producer→Consumer)

Explanation

An app is downloaded directly from the developer by the user, a direct channel.