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WAEC Marketing 2023 Question 16

Question 16

Marketing Research

A source of primary data for marketing research is

  1. A.sales report
  2. B.customer's feedback
  3. C.inventory report
  4. D.marketing budget
Show the answer and explanation

Answer: B (customer's feedback)

Explanation

Feedback collected directly from customers is first-hand (primary) data; reports already kept are secondary.