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WAEC Marketing 2022 Question 21

Question 21

Promotion and Advertising

An example of a non-personal means of reaching the target audience by an identified sponsor is

  1. A.personal selling
  2. B.coupon
  3. C.sales promotion
  4. D.billboard
Show the answer and explanation

Answer: D (billboard)

Explanation

A billboard is an advertising medium: non-personal and paid by an identified sponsor.