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WAEC Marketing 2022 Question 20

Question 20

Promotion and Advertising

Which of the following activities is not a function of advertising? It

  1. A.informs the audience about a product
  2. B.reminds the audience about a product
  3. C.is used in place of personal selling
  4. D.encourages middlemen to stock a product desired
Show the answer and explanation

Answer: C (is used in place of personal selling)

Explanation

Advertising informs and reminds consumers, and by creating demand it encourages middlemen to stock the product. It supports personal selling but is not used in place of it.