passwella.
Menu

WAEC Marketing 2022 Question 13

Question 13

Consumer Behaviour

At what stage in the buying process does a consumer consider product attributes of available brands?

  1. A.Alternative search
  2. B.Alternative evaluation
  3. C.Purchase decision
  4. D.Post-purchase decision
Show the answer and explanation

Answer: B (Alternative evaluation)

Explanation

Brands are compared on their attributes during evaluation of alternatives.