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WAEC Marketing 2022 Question 12

Question 12

Markets

Which of the following statements explains an organizational market?

  1. A.Buyers are widespread
  2. B.Buyers are price conscious
  3. C.Purchasing is on first-come, first-served basis
  4. D.Purchasing is done by trained personnel
Show the answer and explanation

Answer: D (Purchasing is done by trained personnel)

Explanation

Organisational buyers are trained purchasing staff who follow formal procedures.