WAEC Marketing 2021 Theory question 103

Theory question 103

Product

Use the diagram below to answer questions 3(a), 3(b) and 3(c).
(a) Identify the parts of the product labelled A, B, C and D. (b) State three functions of the part labelled A to the product. (c) Explain five importance of the part labelled C to the consumer.

Diagram for this question
Show the model answer
Model answer

(a) A: package (outer carton); B: brand name/trade name; C: label; D: trademark/logo.
(b) Package (A), any three: protects the product from damage, dirt and weather; makes handling, storage and transport easy; attracts buyers and promotes the product; identifies the product; prevents tampering/adulteration.
(c) Label (C), any five, explained: tells the consumer the product's name and maker; lists ingredients/contents; gives directions for use and safety warnings; shows manufacturing and expiry dates; shows weight/quantity and price; shows regulatory number (NAFDAC/SON) as proof of approval; gives the maker's address for complaints.

Explanation

Identify the parts first, then link each function to the consumer or product.