Theory question 102
E-marketing(a) State five ways e-marketing could be abused. (b) Ajax Ltd is a marketing company that intends to reach its customers through e-mail. Explain five importance of e-mail to Ajax Ltd's operations.
Show the model answer
(a) Any five: hacking; phishing and identity theft; online fraud/scams; spam (unsolicited mail); fake or counterfeit products; misleading adverts; spreading viruses/malware; invasion of privacy; non-delivery of paid goods.
(b) Any five, explained: fast communication with customers; cheap compared with post and phone; reaches many customers at once; can send catalogues, pictures and price lists; personalised messages build relationships; customers can reply, giving quick feedback; messages are stored as records; works 24 hours, across borders; results can be tracked.
Give each point as a full sentence, with an example where possible.