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WAEC Marketing 2021 Question 27

Question 27

Product

The differentiation of a firm's product from other competing goods is

  1. A.packaging.
  2. B.labelling.
  3. C.coding.
  4. D.branding.
Show the answer and explanation

Answer: D (branding.)

Explanation

Branding gives a product a name and identity that set it apart from competitors.