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WAEC Marketing 2021 Question 26

Question 26

Merchandising

Which of the following activities is not a function of a merchandiser?

  1. A.Displaying products in the best location
  2. B.Identifying potential new accounts
  3. C.Maintaining and increasing shelf space
  4. D.Cleaning and displaying of products
Show the answer and explanation

Answer: B (Identifying potential new accounts)

Explanation

Finding new customer accounts is the salesperson's job; merchandisers handle displays and shelves.