Theory question 103
E-marketing(a) What is electronic marketing? (b) State three uses of electronic marketing. (c) Recently, you discovered that there are great opportunities in international marketing of cassava chips. List and explain five methods of engaging in international marketing of the product.
Show the model answer
(a) Electronic marketing is the promotion and sale of goods and services using the internet and other electronic media (websites, e-mail, social media, mobile phones).
(b) Any three: advertising products; selling and receiving orders online; receiving payment; market research and customer feedback; customer service; communicating with customers and suppliers.
(c) Any five, explained: direct exporting (selling to foreign buyers yourself); indirect exporting (through export agents or merchants); licensing; franchising; joint venture with a foreign firm; direct investment (setting up a plant abroad); contract manufacturing; selling through an online store/e-commerce platform.
Give each point as a full sentence, with an example where possible.