Theory question 102
Promotion and AdvertisingA company that manufactures fruit juice has decided to advertise the product on television. (a) Outline four reasons for the advertisement. (b) State three advantages and disadvantages each for choosing television as a medium of advertising the product
Show the model answer
(a) Any four: to inform people about the juice; to persuade them to buy; to remind existing buyers; to build a brand image; to increase sales and market share; to counter competitors' advertising; to introduce a new flavour or pack.
(b) Advantages (any three): reaches a very large audience; combines sight, sound and movement so the product can be demonstrated; very attractive and memorable; reaches both literate and illiterate people; prestige.
Disadvantages (any three): very expensive; message is short-lived; viewers may switch channels during adverts; needs electricity and a TV set; cannot reach rural areas without power well; hard to target a specific group.
Give each point as a full sentence, with an example where possible.