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WAEC Marketing 2017 Question 3

Question 3

Marketing Research

Which of the following is not a step of marketing research process?

  1. A.Definition of the problem and objective
  2. B.Development of the research plan
  3. C.Collection of information
  4. D.Implementation of findings
Show the answer and explanation

Answer: D (Implementation of findings)

Explanation

Research steps are: define the problem, plan the research, collect and analyse data, and report the findings. Acting on the findings comes afterwards.