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WAEC Marketing 2017 Question 2

Question 2

Marketing Concept

The selling concept is practiced aggressively with

  1. A.convenience goods.
  2. B.industrial goods.
  3. C.specialty goods.
  4. D.unsought goods.
Show the answer and explanation

Answer: D (unsought goods.)

Explanation

Unsought goods (e.g. insurance) are things people do not think of buying, so they need aggressive selling.