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WAEC Marketing 2017 Question 19

Question 19

Product

The physical presentation of a product to attract buyers is

  1. A.packaging.
  2. B.branding.
  3. C.merchandising.
  4. D.stocking.
Show the answer and explanation

Answer: A (packaging.)

Explanation

Packaging is the product's physical wrapping and presentation, designed to protect it and attract buyers.