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WAEC Marketing 2017 Question 18

Question 18

Distribution

Which of the following factors would influence the type of channel of distribution to be used by a company?

  1. A.Nature of products
  2. B.Competition
  3. C.Negotiation
  4. D.Government policies
Show the answer and explanation

Answer: A (Nature of products)

Explanation

The nature of the product (perishability, bulk, technicality) is the main factor in choosing a channel.