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WAEC Marketing 2017 Question 14

Question 14

Marketing Concept

An orientation that assumes that consumers will prefer products that are widely available and inexpensive is

  1. A.product concept.
  2. B.selling concept.
  3. C.production concept.
  4. D.marketing concept.
Show the answer and explanation

Answer: C (production concept.)

Explanation

The production concept assumes buyers want cheap, widely available products, so the firm focuses on efficient production.