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WAEC Marketing 2017 Question 13

Question 13

Consumer Behaviour

One of the influencing factors in an organization buying behaviour is

  1. A.taste.
  2. B.preference.
  3. C.company's policy.
  4. D.company's values.
Show the answer and explanation

Answer: C (company's policy.)

Explanation

Organisational buying is shaped by the firm's objectives, policies and procedures; taste and preference are personal factors.