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WAEC Marketing 2016 Question 8

Question 8

Consumer Behaviour

Which of the following stages is not in the buyer's decision making process?

  1. A.Need recognition
  2. B.Brand identification
  3. C.Information search
  4. D.Purchase decision
Show the answer and explanation

Answer: B (Brand identification)

Explanation

The stages are need recognition, information search, evaluation of alternatives, purchase decision and post-purchase behaviour.