WAEC Marketing 2016 Question 7

Question 7

Pricing

Which of the following is not a factor that determines the price of a product?

  1. A.Quality of the product
  2. B.Customers ability to pay
  3. C.Competition from suppliers
  4. D.Price of similar products
Show the answer and explanation

Answer: C (Competition from suppliers)

Explanation

Quality, what customers can afford and competitors' prices all affect price; competition among the firm's suppliers does not directly set its selling price.